Home Page

Red What? - History of a Name

In the fall of 1991, the UNB Athletics Department set out to establish a single 'brand' moniker for UNB Athletics. Up until that time, each team had developed its own name and logo. In some cases the name had been created by the team and in others by local press or fans. The names in use at that time were...

Men's Teams
Men's FootballRed Bombers*
Men's HockeyRed Devils
Men's SoccerRed Shirts
Men's BasketballRed Raiders
Men's VolleyballRed Rebels
Women's Teams
Women's Field HockeyRed Sticks
Women's BasketballRed Bloomers
Women's VolleyballThe Reds/The Rompers
Coed Teams
SwimmingBeavers/Mermaids
WrestlingBlack Bears
Cross CountryHarriers
Club Teams
RugbyIronmen
Women's HockeyRed Blazers
* - denotes team(s) not in existence in the fall of 1991.

The Vote

Starting in October '91 and ending in early January '92, students and alumni were encouraged to choose one of four possible selections for a common moniker. The choices were ...
- Red Lions
- Red Mariners
- Falcons
- Varsity Reds

The winner was announced on Friday January 29th, 1992 - Varsity Reds. The breakdown of votes was presented as a percentage of support, with Varsity Reds taking the majority of votes with 66%.
- Varsity Reds = 66%
- Falcons = 18%
- Red Mariners = 11%
- Red Lions = 5%

The 'First' Logo

The Athletics Department worked with Kiers Communications Group to come up with a logo that would work with this new moniker. The logo we have today is well known - a shield with the name Varsity Reds along with a 'flash'.

Unofficial 'new' Logo

In 2007-08 the Hockey team changed to a stylized UNB with a swosh under the name. This logo draws a lot from American collegaite logos (eg. New Hampshire, Maine and Wisconsin). This logo was not officially adopted by the Department.

This graphic appears on both the 2007 and 2009 CIS men's hockey championship jerseys.

Next Generation Logo

On August 31st, 2009, UNB Athletics announced a new Varsity Reds logo created by Cory Pacione of Creative Juices.

Ever Wonder ...

Certainly the logo the school first choose wasn't the first one created! Have you ever wondered what else was proposed? What is shown below are some of the alternative ideas for the 1991 logo that were presented to the department.

The style of the logotype relects and reinforces the positioning of UNB as an institution of higher learning - higher achievement

The typeface is an upward direction suggest high performance - higher achievement. A modern italic or slanted typeface with stripes shows speed and a sense of vitality.

The simplicity of the design is fresh and innovative and quite different from any of the other university logos. The graphic treatment is a strong and dramtic, and at the smae time informative and easily identified.

The color silver could be used instead of white on the red jerseys.

The red logotype would be used on the white jerseys.


The colour Red denotes action, excitement and heart.

Focusing on the word "Reds", this logo presents the viewer with a bold vidual. The colour pattern shows Red flames producing a white hot environment in the word "Reds", which is outlined in Red.

The Graduated grey tone in the top line completes the visual of flaes producing a uper hot environment. Fire consumes; incorporated into the logo, this strong visual presents the Varsity Reds as an nonstopable force.

The use of a bold serif and san non-serif font adds visual appeal and ruggedness.


Presenting a bold, powerful visual identity the logo presents the viewer with a dynamic visual.

The stick of dynamite was chosen to parallel the explosive force of UNB's Varsity Reds. The large spark adds to the dynamic feel, giving the idea that action is about to take place.

A bold slab serif type face was chosen to relfect the appeal of varisty sprots as well as reflecting the strength of the team members.

The shield brings the elements together into one unified logo, presenting the Varisty Reds as a force to be reckoned with.

The overall look and feel is quite dramatic and powerful. The use of bold lines and colour gives this logo a modern, highly competitive image that would suit the skilled sports teams feilded by UNB.


same description as previous logo

Presenting a bold, powerful visual identity the logo presents the viewer with a dynamic visual.

The stick of dynamite was chosen to parallel the explosive force of UNB's Varsity Reds. The large spark adds to the dynamic feel, giving the idea that action is about to take place.

A bold slab serif type face was chosen to relfect the appeal of varisty sprots as well as reflecting the strength of the team members.

The shield brings the elements together into one unified logo, presenting the Varisty Reds as a force to be reckoned with.

The oiverall look and feel is quite dramatic and powerful. The use of bold lines and colour gives this logo a modern, highly competitive image that would suit the skilled sports teams feilded by UNB.


This logo was developed by Head Coach Don MacAdam in 1983. It represents the first logo that adopts the "Red Devils" moniker. It only appeared on the shoulder for 3 years. It re-appeared later, thanks to Head Coach Mike Johnston, who returned the logo to the shoulder location in 1991.

This logo is also used on UNB's '83/'84 AUAA banner hanging in the AUC.


This logo is the second, and last, of the team's Red Devils logos. This logo was created by Head Coach Mike Johnston in 1991. It can be found on their 1992 and 1993 MacAdam Division banners hanging in the AUC.

The same logo, without the devil, was used on the '60, '62 & '64 banners and the Mark Jeffrey retired jersey banner, made at the same time as the MacAdam banners mentioned above.


Copyright © 2003 WWW.VREDSHOCKEY.COM